Our Story

Our Story

I'm Geoff McDonald and I co-founded Ski The East with Chris "Rooster" James back in 2005.  We've been working hard for over 15 years to promote our love for this sport and the unique mountain culture of the East Coast.

Ski The East was created for you: the passionate and dedicated Eastern Skier.  Out here, we're a breed apart.  The tight trees, variable conditions, and brutal weather have helped to produce some of the toughest and most talented skiers in the world.

We share a common identity and a common way of looking at the mountains.  Eastern skiers think positively: a 4 inch storm is a powder day, -10F is mild for January, and ice is simply referred to as “frozen granular.”

Take a gander at our story below to find out Why We Ski The East.

ourstory_2dudes
2 dudes met at college in Vermont.  Yup, that's us back in 2003.

 

ourstory_geofffilm
We started making East Coast ski movies...

 

ourstory_powder
and realized that powder days could be pretty good out here.

 

ourstory_terrain
The terrain wasn't bad either.

 

ourstory_parks
Not to mention the parks...

 

ourstory_urban
and all the major cities that got dumped on each winter.

 

ourstory_moguls
Good lord... did we mention moguls?

 

ourstory_tour1
So we took our movies (a.k.a. Meathead Films) on the road to hundreds of colleges and theaters over many years.

 

ourstory_tour2
Which was fun...

 

ourstory_tour3
and sort of crazy.

 

ourstory_idea
But one day we got a wild idea...

 

ourstory_sticker
which was really just a simple idea.

 

ourstory_firstshirt
We built on this concept of "Ski The East" for a long time.

 

ourstory_softshell
With a focus on apparel and accessories for dedicated eastern skiers.

 

ourstory_women
And not just for dudes either.

 

ourstory_store
The idea has been working...

 

ourstory_ladiestees
thanks to amazing support from skiers like you.

 

ourstory_tattoo
And lifelong commitment from a select few.

 

ourstory_film
Oh, and we still film rad skiing for online webisodes.

 

ourstory_steft
Plus we even hosted the Ski The East Freeride Tour for almost a decade.

 

ourstory_nosnow
So it doesn't matter if there's no snow...

 

ourstory_rain
or it's pouring down rain.

 

ourstory_ice_ian
The ice just makes you go faster.

 

ourstory_stokedpeople
Join us however you can...

 

ourstory_hammerhelmet
we'll see you out on the hill.

 

That's why we Ski The East.

Are you Born From Ice too?

Represent with radical gear:

Join Us